OPENING DOORS. CHANGING LIVES.
No other institution is as vital to the educational success of Galveston Island than Galveston College. The Office of Public Affairs tells the story of Galveston College through a variety of channels, including advertising, media relations, publications production, website management, social networking, and other communication activities.
|Title||Director of Marketing and Communication|
The Public Affairs office works with academic and administrative departments to
- coordinate communications strategies;
- develop stories about our extraordinary faculty, students, alumni and staff;
- produce a wide range of digital and printed materials; and
- provide photography and videography.
Want to learn more? Contact PublicAffairs@gc.edu.
The Office of Marketing and Communication develops and implements strategic messaging to support the mission of the college. In order to ensure that the college brand and strategic message is consistent, clear, cost-effective and representative of quality education, Marketing and Communication is responsible for final review and approval of all marketing materials produced for all academic, administrative and student services divisions of the college.
|Title||Director of Marketing and Communications|
|What is a Brand?||A brand isn’t just a logo or a tagline. Branding refers to everything from logos, the website and other visual representations of the college, to print publications including fliers, brochures and advertising, to every interaction Galveston College has with students, parents, visitors or the public at large. Each individual in the Galveston College community is a brand ambassador for the college.|
|Download the Galveston College brand guidelines.|
|Why do we brand at Galveston College?||
We brand at the college to create and maintain a consistent, professional image to both our internal and external communities.
This guide provides the basic elements of a visual and verbal language to express ourselves in a way that strengthens and consolidates the Galveston College brand.
|The most important ways by which the college can brand itself are:||
|A clear, consistent, strong brand makes end-users:||
Consistent branding also enables the various departments and programs in the college community to take advantage of the reputation of Galveston College as a whole.
|The Beacon||Marketing and Communication produces The Beacon, Galveston College’s official news and information publication for faculty and staff. The Beacon, an electronic newsletter, is distributed each Monday. We welcome your story suggestions—click here to email us with an idea that you think may be of interest to our campus community.|
|Whitecaps Portal||Marketing and Communication posts news and a calendar of events for students, faculty and staff on the Whitecaps portal. News items of interest to students, faculty and staff are shared here on a weekly basis. To submit news to the Whitecaps portal, click here.|
|Global Email Communications||
Marketing and Communication provides broadcast electronic messaging support for the college. Global emails are approved based on three general categories:
Marketing and Communication plays a key role in working with local, regional and national media, as well as administering Galveston College’s social media channels. In addition to producing news releases and promoting significant college achievements, the members of the Marketing and Communication team serve as consultants and advisers for faculty or staff members who may be contacted by external news organizations. Have an idea for a news or feature story, click here.
The Marketing and Communication office produces a monthly electronic newsletter, Currents, which is distributed to students, faculty, staff and friends of Galveston College. Story ideas and suggestions are welcomed here.
To subscribe, email firstname.lastname@example.org.
Members of the college community who need assistance in designing and developing college-related web pages may request assistance. Email Digital Communications Manager.
Each department, office or program is responsible for providing the content for its web pages. The content will be reviewed and edited for style and consistency by the Office of Marketing and Communication.
Each department should review its pages periodically and submit a Project Request if changes are necessary.
Marketing and Communication administers the college’s primary Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Reddit, TikTok and Google Business accounts, connecting Galveston College with students, faculty, alumni, and friends everywhere.
Marketing and Communication can help other college departments launch their own social media sites and can provide consultation services on issues related to social media. The department also maintains the social media guidelines.
To find out more about social media at Galveston College, email email@example.com.
Marketing and Communication plays an important role in disseminating emergency announcements via messaging on the college’s home page at gc.edu, social media and through global email emergency messages. Email Digital Communications Manager
The Marketing and Communication team also alerts the media in the case of severe weather closings of both or either campus location. Public Affairs also administers the Blackboard Connect emergency alert notification system for students, faculty and staff.
If you witness a campus emergency, please call 911 or contact the Galveston College Campus Security Department at
|Marketing Strategy||We never think of projects as separate, disjointed entities. Whether we are producing a video, creating a website, designing a brochure or organizing an event, we start with a plan that is in tune with the communications and marketing strategy at Galveston College. The end result is a project that promotes a specific initiative, event or department within our institution, as well as the overall Galveston College brand, underscoring the quality of programs and opportunities available at our college.|
|Design||Designers play a key role in developing the appearance of a project. They select and shape creative content, transforming it into dynamic projects that engage the interest of the audience. From posters and postcards promoting academic programs to annual programs for special events to designing the pages of the Galveston College website, Marketing and Communication design services encompass a variety of projects, produced in accordance with Galveston College’s brand standards.|
|Promotional Marketing||For review prior to the production of any promotional or marketing pieces, email samples to Creative Services Manager.|
|Photography||Click here to submit a Public Affairs Project Request for a print publication (brochure, booklet, postcard, poster, etc.) to promote your Galveston College program or service.|
Galveston College’s video production efforts include everything from student feedback on topics of interest to highlights from special events and academic programs. Our videos help to convey a message that stands out quickly in the fast-paced world of electronic news. You can see our work featured on Galveston College social media.
Click here to submit aMarketing and Communication Project Request for a video project.
The Marketing and Communication office serves as a source of information and news about Galveston College for journalists and media professionals. Marketing and Communication is responsible for distributing news to local media outlets through news releases, story pitches and face-to-face interviews.
One important role of Galveston College’s Marketing and Communication office is to serve as official spokesperson for the college and act as a liaison between Galveston College and the local and national media. Marketing and Communication works to secure media coverage for Galveston College events and accomplishments, help members of the campus community respond to media inquiries, and publicize Galveston College news by writing stories and submitting press releases on a daily and weekly basis.
If you have an event, accomplishment or potential story you would like to share with us, please contact the Director of Marketing and Communication at firstname.lastname@example.org.
Requests are handled promptly; please allow time for review in production timelines.