Galveston College has been awarded a 2020 Bronze Paragon Award from the National Council for Marketing and Public Relations (NCMPR) for its new Whitecaps athletics logo. The Public Affairs team celebrated the win virtually during the recent 2021 NCMPR National Conference.
NCMPR’s prestigious Paragon Awards recognize outstanding achievement in communication and design at community colleges. It is the only national competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges. NCMPR has more than 1,700 members from nearly 650 colleges across the United States and Canada. This year’s competition had more than 1,800 entries.
The new Whitecaps logo was developed in-house under the art direction of Galveston College Creative Services Manager Sandi Smith. It was part of a comprehensive Whitecaps rebranding initiative conducted by the college’s Public Affairs department and the college’s Communication, Marketing and Advertising Committee comprised of faculty, staff and students.
Since the college launched the logo in spring 2020, it has been featured on a new Galveston College athletics website, gcwhitecaps.com, and on merchandise, signage, advertising, apparel, and digital and print publications.
“The design features a blue wave with a foamy crest and a friendly but fierce expression,” said Carol Langston, director of public affairs.
“The logo is fresh and fun. It’s been well-received by our students, faculty, staff and the community. I want to commend Sandi for her design excellence and art direction on the project. I also want to thank the members of our Communication, Marketing and Advertising Committee for their willingness to sift through many designs. It’s always a great day to be a Whitecap.”